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16-02392
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16-02392
Click on image to view high resolution
16-02392
Click on image to view high resolution
16-02392
Click on image to view high resolution
16-02392
Click on image to view high resolution

That’s just the way it is

[Image Film]

Client

Finanz Informatik, Frankfurt/Main, Germany

Design

beierarbeit GmbH, Bielefeld, Germany

Creative Direction

Christoph Beier

Film Direction

Benjamin Brettschneider, Markenfilm

Film Production

Muriel Dornseif, Markenfilm, Hamburg, Germany

Head of Advertising

Andreas Honsel

Head of Marketing

Christoph Rutter

Strategic Planning

Claudia Palermo


Finanz Informatik (FI) is the IT service provider of the German bank Sparkasse. It is responsible for supporting the change of business within the scope of digitalisation. The spot “That’s just the way it is” presents examples of everyday life – such as playing soccer, paying, dating or travelling – and shows how people’s behaviour or habits have changed and might now differ from the past. Aiming to encourage the bank’s management and employees to eliminate pain about the new, it charmingly puts emphasis on the fact that life changes, that it is all part of the process and that, still, there is always fun.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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