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16-02443
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16-02443
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16-02443
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16-02443
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16-02443
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16-02443
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60 seconds be.yond

[Recruiting Film Project]

Client

Martin et Karczinski GmbH, Munich, Germany

Design

Martin et Karczinski GmbH, Munich, Germany

Art Direction/Concept

Jana-Helena Durchleuchter

Camera

Alex Förderer, Munich, Germany

Chief Executive Officer

Peter Martin, Ancilla Martin

Concept/Project Management

Nina-May Berger

Film Direction/Photography

Daniel Sommer, Munich, Germany

Film Editing

Maximilian Neumeier, Munich, Germany


The idea and implementation for this special project came from within the agency: to portrait the employees, their stories and what connects them with the agency in highly aesthetic, 60-second-long films. A heartfelt, congenial offer to identify with the people of Martin et Karczinski – and to apply for one of the agency’s open positions. These employer-branding films are at the heart of a recruitment campaign in search of highly competent staff. They were placed across the Internet as a growth hacking campaign and achieved very positive reactions, both among the portrayed employees and from outside the agency.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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