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16-02783
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16-02783
Click on image to view high resolution
16-02783
Click on image to view high resolution
16-02783
Click on image to view high resolution
16-02783
Click on image to view high resolution

Acer – Predator 21X Design Story

[Computer Animation]

Client

Acer Incorporated, New Taipei City, Taiwan

Design

Moonshine, Taipei City, Taiwan

Editorial Work

Clark Gurden

Film Direction

Jason YC Hsu

Music/Sound Design

All-in-One Multimedia, Creative Company Limited, Taipei City, Taiwan

Project Management

Shau Tsung Hu


This video was produced with the intent to share the process of creating the Acer Predator 21X gaming laptop. In a storytelling manner, using the strong imagery of the natural phenomenon of a meteor hitting the earth, the film consists of three sections: presenting, first, the design improvements, such as flatter and more geometric surfaces, then, how five prototypes led to the achievement of the curve in the screen, and finally, the powerful cooling system with five fans in a W formation. Thus, it sparks viewers’ curiosity to conquer new worlds and to know more about what is “Beyond Horizons”.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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