Social Media

Telekom Electronic Beats

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The music-marketing programme Telekom Electronic Beats was established in 2000 to interact with young, well-educated, mobile-first audiences in the context of electronic music and their urban lifestyle. The aim was to create sustainable brand engagement. Under the editorial concept of “Music+”, the social media platforms publish content on a daily basis, featuring musicians talking about influences for their creative work as well as lifestyle aspects from art, technology, design, food and fashion.

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