The Artisanal Movement
New World Development Company Limited, Hong Kong
INDICUBE, Hong Kong
Karl Kwok, Antonia Li
Creative Direction/Graphic Design
Anthony Tsang, Altitude Labs, Hong Kong
New World Development is a diversified holding group based in Hong Kong. The company’s vision is defined by “The Artisanal Movement”, a journey that injects craftsmanship and innovation into its products. The website introduces all of the brand’s projects, group news, the internal and external collaborators’ archive and online public community. The layout structure is clear and direct, formatted into a section-by-section progression, presented in a free-flow artistic manner, where the content flows into place as visitors discover the page. Each section is marked by a minimalistic road sign marking the section number drawn on the page as visitors arrive. The founder’s handwritten titles are incorporated onto the page to personalise the journey.