Advertising Campaign

World of Waves

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The consequences of climate change remain quite abstract to the public although it is a big topic in the media. The campaign “World of Waves” visualises the effect of climate change through an impressive illustration, in which a huge wave made of maps is rolling towards the viewer. The headline reads “Stop climate change, before it changes our world” – the letters look as if they were written by hand. The URL led to a website about the Greenpeace climate programme where donations could be made.

Red Dot

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