Loading the player ...
16-03138
Click on image to view high resolution
16-03138
Click on image to view high resolution
16-03138
Click on image to view high resolution
16-03138
Click on image to view high resolution
16-03138
Click on image to view high resolution

With a Message

[Commercial]

Client

IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany

Design

thjnk Hamburg GmbH, Germany


Opinions vary widely when it comes to decorative items and accessories. Particularly in relationships, tastes can differ in such matters. The TV commercial about home accessories by the furniture retailer IKEA picks up on this theme with wit and irony. It focuses on a couple, with the woman coming home from her shopping trip carrying bags full to the brim. In no time at all, she redecorates the flat – which is not met with great enthusiasm from her partner. This is followed by a short but cheeky conversation between the two about “needing” or “just being crazy about” something.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back