Loading the player ...
16-03225
Click on image to view high resolution
16-03225
Click on image to view high resolution
16-03225
Click on image to view high resolution
16-03225
Click on image to view high resolution
16-03225
Click on image to view high resolution

Audi Sport Brandbook – Tunnel

[Image Film]

Client

AUDI AG, Ingolstadt, Germany

Design

loved gmbh, Hamburg, Germany

Account Management

Birgit Heikamp, Daniela Sutter

Creative Direction

Rouven Steinke

Film Direction

Kai-Uwe Gundlach

Head of Marketing/Communication

Michael Finke

Managing Director

Peter Matz

Managing Director Creation

Mieke Haase

Marketing Management

Jutta Hobmaier


Three films have been produced as part of the Audi Sport Brandbook. “Tunnel” focuses on the unique sound signature of the R and RS models of the brand. Each model and available motor variant is presented in a fast ride through a tunnel. The focus, however, is not on racing and top speed, but on the orchestration of ignition sequences and engine sounds. While each sound differs from the other, in this video they are all connected by the goosebumps they create. The film effectually plays with the counterpoint between stillness and the powerful sounds of the motors.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back