16-03556
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Design Your Time

[Social Media]

Client

Samsung Electronics, Schwalbach

Design

Leo Burnett Germany, Frankfurt/Main

Art Direction

Thomas Koch

Chief Creative Officer

Andreas Pauli

Copywriting

Christian Urbanski

Creative Direction

Helge Kniess (Art), Benjamin Merkel (Text)

Executive Creative Direction

Christoph Riebling


The social media campaign “Design Your Time” was initiated for the German launch of the new smartwatch Samsung Gear S2. The idea behind the project was to make every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, it called upon the community to create a unique watch face for every minute of the day. There were no specific restrictions on the creative idea to make it suitable for submission. For each minute of the day, a picture was chosen from among all submissions to be displayed on the dynamic watch face.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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