16-03572
Click on image to view high resolution
16-03572
Click on image to view high resolution

Eyes on Gigi

[Digital Campaign]

Client

BMW Group, Munich

Design

Serviceplan/Plan.Net, Munich KBS, New York

Chief Creative Officer

Alexander Schill, Serviceplan Jonathan Mackler, Dan Kelleher, KBS

Creative Direction

Kolja Danquah, Serviceplan

Executive Creative Direction

Michael Wilk, Serviceplan Paul Renner, KBS

The BMW M2 Coupé embodies top performance, a sporting design and sheer driving pleasure. To convey this, the similarly fast and exciting classic nutshell game served as inspiration for the “Eyes On Gigi” campaign featuring supermodel Gigi Hadid. Conceived as an interactive video experience, users are challenged to concentrate fully on the performance of the car. Via the campaign site, they take a guess in which of the five car models the supermodel was sitting and are then automatically led to the digital showroom of their local BMW sales centre.

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