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16-04245
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16-04245
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16-04245
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16-04245
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16-04245
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Samsung 9 Notebook – Design & Introduction Video

Client

Samsung Electronics, Seoul, South Korea

Design

designfever, Seoul, South Korea

Art Direction

Ju Hwan Yi, designfever

Creative Direction

Jin Young Noh, designfever

Film Direction

Won Ki Hong, Jun Hong Kim, Zanybros

Film Editing

Gi Yong Lee, designfever

Film Production

Zanybros, Seoul, South Korea

Graphic Design

Ji Woong Moon, designfever

Project Management

Sang Eun Choi, Yu Ri Bae, designfever

Project Responsibility

Dae Hyoun Kim, Su Jin Jung, Tae Yun Han


This video accompanying the launch of the Samsung Notebook 9 series follows a concept of staging it as the “Notebook Extraordinaire”. The film introduces its design features, such as reduced weight and high durability for outdoor use, in combination with its convenient recharge functionality. For this, a minimalistic space in monotone white was created, harmonising with the product’s design language. While being integrated with the exterior colour mood of the respective environment in the different scenes, the product delivers the message of practical usability in a refined way.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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