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16-04474
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16-04474
Click on image to view high resolution
16-04474
Click on image to view high resolution
16-04474
Click on image to view high resolution
16-04474
Click on image to view high resolution

A Matter of Design

[Image Film]

Client

Deutsche Telekom AG, Bonn, Germany

Design

Telekom Design, Bonn, Germany


The film “A Matter of Design” was created with the aim of offering viewers a new perspective on the subject of digitalisation. It wants to address fears and negative preconceptions and to encourage a mind shift by showing how design can turn digitalisation into something valuable and help improve everyday life. Instead of animated effects, realistically developed installations and comprehensible visual methods were used. These are underlined by suitable anagrams, which initially represent a prejudice, then point out an opportunity, just through the rearrangement of the letters.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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