SHINSEGAE I&C, Seoul
The online service application SSG PAY offers a combined payment service that enables users to pay with virtual SSG MONEY or with ordinary credit cards. Designed for young and trend-conscious consumers in their thirties to forties, who are familiar with mobile devices and have purchasing power, it aims to provide satisfying customer experiences with its flat design concept as well as witty colours and icons. The design emphasises spaces and blanks in the layout by reinterpreting the motif of payment methods for the mobile envir-onment. It minimises lines and faces to help users focus on the content provided.