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17-01296
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17-01296
Click on image to view high resolution
17-01296
Click on image to view high resolution
17-01296
Click on image to view high resolution
17-01296
Click on image to view high resolution

Audi Sound Logo

[Audio Branding]

Client

AUDI AG, Ingolstadt, Germany

Design

S12 GmbH, Munich, Germany, Klangerfinder GmbH & Co KG, Stuttgart, Germany

Creative Direction

Andreas Graf, S12 GmbH, Florian Käppler, Klangerfinder GmbH & Co KG

Music/Sound Design

Florian Käppler, Klangerfinder GmbH & Co KG, Andreas Graf, S12 GmbH

Project Management

Peter Schuhwerk, S12 GmbH


The aim of this sound design for the AUDI AG was to realise a blend of progressiveness and modernity. Following the maxims of reduction and purism, it intends to symbolise a self-reliant brand spirit on an acoustic level. A pulsating rhythm and vibrant details result in an entire redesign of the typical Audi heartbeat. Through the interaction of various acoustic elements, this sound logo generates an appealing band character that simultaneously embodies a strong corporate community aspect.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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