Loading the player ...
17-01998
Click on image to view high resolution
17-01998
Click on image to view high resolution
17-01998
Click on image to view high resolution
17-01998
Click on image to view high resolution
17-01998
Click on image to view high resolution

Day in a Life

[Commercial Sound]

Client

AUDI AG, Ingolstadt, Germany

Design

thjnk Hamburg GmbH, Germany


Life is full of opportunities. Each new day gives us new possibilities and chances – we simply have to seize them. The communications campaign for the new Audi Q5 wants to make people more conscious and support them in taking these chances. To achieve this, a potential day was staged in which viewers are taken along on a journey through various scenarios like a special art exhibition, piercing a naive tattoo or jumping from a high cliff. With the new car at the centre of the action, the film under the motto “Now is calling” provides an exciting and action-packed day, always centring on the very moment.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back