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17-02049
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17-02049
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17-02049
Click on image to view high resolution
17-02049
Click on image to view high resolution
17-02049
Click on image to view high resolution

Survive

[Commercial Sound]

Client

REWE Markt GmbH, Cologne, Germany

Design

thjnk Hamburg GmbH, Germany


Christmas is a culinary event of the year, a time when people want to serve their family and guests something special. It puts many hosts under pressure, especially when the mother-in-law is expected. This is the content of this commercial video. The protagonist is in despair because she can’t get the roast goose to turn out right. That is, until the door to the world of REWE literally opens up to her. In the end, she more than impresses her mother-in-law. Therefore, the soundtrack of the commercial puts a new spin on the lyrics and music to Gloria Gaynor’s hit “I Will Survive”.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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