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Avon Beauty Signature

[Audio Branding]


Avon Products Inc., New York, USA


Deviant Ventures, New York, USA

Creative Direction

Umut Ozaydinli

Head of Advertising

Danielle Bibas

Head of Marketing

Fernando Acosta

The proliferation of content and an ever-growing number of digital touchpoints surrounding consumers required Avon to look beyond its visual identity to build consistency and boost branding across their communications platforms. Therefore, a sonic branding was commissioned to help all communications work consistently for the brand. Inspired by the brand’s heritage, a modular audio logo and an audio identity system were created to fit equally well into TV commercials, social media posts and branded events. The typical sound of a door bell is integrated, as the products are traditionally distributed at the door and by female sales consultants.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.