17-02723
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17-02723
Click on image to view high resolution
17-02723
Click on image to view high resolution
17-02723
Click on image to view high resolution

The Deutsche Bahn HerthaHeroes App

[Sports App]

Client

Deutsche Bahn Mobility Logistics AG, Berlin

Design

Scholz & Volkmer GmbH, Berlin

Art Direction

Mathias Rolfes

Digital Concept

Lutz Brocker, Christin Würbs

Graphic Design

Hieu Phan

Motion Design

Jakob Schmidt

Programming

Thomas Kuster


Deutsche Bahn created the HerthaHelden (HerthaHeroes) app to provide information about its sponsoring of the Bundesliga football club Hertha BSC. Football fans are invited to be part of the game by voting for their “hero of the day” live at the stadium. To this end, the app presents the line-ups, live statistics and background information. In addition, it also allows users to select their “dream team”, to share and com-pare it with others. The design challenge of making the corporate identity of Deutsche Bahn and the colours of Hertha come together is solved by creating a new look that is based on the almost mystical atmosphere of a floodlit match in the rain.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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