17-02820
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17-02820
Click on image to view high resolution
17-02820
Click on image to view high resolution
17-02820
Click on image to view high resolution
17-02820
Click on image to view high resolution

Kia Optima

[E-Publication App]

Client

Kia Motors Corporation, Seoul

Design

JNS communications, Seoul

Art Direction

Jun-Young Choi

Creative Direction

Seung-Ho Cho

Graphic Design

Ji-Hey Choi, Su-Ji Lim

Head of Marketing

Yong-Tae Shin

Project Management

Seok-Hoon Jeong

Publisher

Joong-Kwan Yoon


For the Kia Optima iPad app, the existing user interface of the Kia e-publication has been improved for customers and retailers. The idea is to allow them to experience the design quality of the Kia Optima and to gain intuitive access to all relevant information. Combining the main video clip function and menu, users can view content while watching video clips and quickly move to the desired content with the menu button at the bottom of the video timeline. A horizontal menu structure allows in-stant access to desired content and reduces user fatigue. The video clips used for this app can also serve as advertising communication on their own.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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