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17-03203
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17-03203
Click on image to view high resolution

Manner Sound Logo

[Audio Branding]

Client

Josef Manner & Comp. AG, Vienna, Austria

Design

WESOUND GmbH, Berlin, Germany

Creative Direction

Carl-Frank Westermann

Film Production

Nikolaus Logothetis

Music/Sound Design

Frank Schimmelpfennig

Strategic Planning

Cornelius Ringe


Manner’s brand identity is based on two historical pillars, the Viennese ori-gin and the close bond to St. Stephen’s Cathedral, also used for the visual logo on the Manner product packaging. The new sound logo expresses the brand identity within a few seconds. It consists of a six-tone melody played in pizzicato style, which gives it a cheerful and delightful air and reactivates the original music of a Manner jingle used in the 1970s, followed by an original recording of the famous “Pummerin” (“Boomer”), the bell of St. Stephen’s Cathedral, to represent the cultural origin of the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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