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17-03441
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17-03441
Click on image to view high resolution

Schüco Corporate Sound

[Corporate Sound Concept]

Client

Schüco International KG, Bielefeld, Germany

Design

Peter Schmidt Group, Hamburg, Germany

Brand Strategy

Josefine Kramann

Creative Direction

Timo Blunck, Stephanie Zanatta, Blut GmbH – Conceptual Audio Design, Hamburg, Germany

Executive Director

Mechthild Bertram


The aim of the acoustic identity for Schüco, a leading supplier of high-quality window, door and facade systems, was a sound that is derived from the core of the brand. It was developed using instruments made from the company’s products, such as the “Schüco Phon”, a melodic instrument resembling a vibraphone made from five aluminium profiles cut precisely to the required notes, and a percussion instrument produced from PVC-U insulating bars. This has produced a rhythmically pronounced motif of five notes that unmistakeably sounds like Schüco.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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