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KLM Layover with a Local

[Travel App]


KLM Royal Dutch Airlines, Amstelveen


ACHTUNG!, Amsterdam


Scott McPherson


Niklas Kristensen, Jasper Janssen

Creative Direction

Daniel Sytsma

Graphic Design

Christian Mezofi, Joost Huver

Designed for the airline KLM, this app targets passengers who have a layover in Amsterdam, taking an entertaining approach to helping them get to know the city. It allows travellers to discover and experience the city in authentic meetings with inhabitants. After land-ing in Amsterdam, the app provides travellers with clear instructions and a free train ticket to the city centre, where a local person picks them up and takes them to visit one of several preselected pubs, cafes and restaurants for a free drink until they are notified when it is time to get back to the airport. Locals from Amsterdam who participate have a chance to win two airplane tickets to the country the traveller is from.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.