17-03566
Click on image to view high resolution
17-03566
Click on image to view high resolution
17-03566
Click on image to view high resolution
17-03566
Click on image to view high resolution

Saturn Shop Clock

[Shopping App]

Client

Saturn, Munich

Design

Serviceplan/Plan.Net, Munich

Art Direction

Marko Savic, Holger Roth, Thomas Wiegand

Chief Creative Officer

Alexander Schill

Copywriting

Oliver Weber

Creative Direction

Franz Röppischer, Lorenz Langgartner, Tom Meifert

Executive Creative Direction

Alexander Nagel, Christoph Everke, Michael Wilk

Graphic Design

Jonas Menze, Tristan Baumgartl

The concept of the Shop Clock was developed with the aim to demonstrate that the German tech retailer Saturn offers the best deals all the time. Realising the idea of linking time itself with the Saturn database, a smartphone clock widget was created where the time sets the price. It displays all the best deals that match the current time, so that at 9:35, users get a TV for 935 euros, at 16:17 a camera for 1,617 euros. The result was a useful tool, based on a simple function that offered an attention-grabbing consumer benefit in the sense that every time users checked the time, they might have “saved” money.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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