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17-04152
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3M Forever Sticking Billboards

[Ambient Sound, Billboard Campaign]

Client

3M, Hong Kong

Design

Cheil Germany GmbH, Schwalbach am Taunus, Germany

Chief Creative Officer

Roland Rudolf

Copywriting

Chris Drücks

Creative Direction

Arnab Biswas

Executive Creative Direction

Jörn Welle, Thomas Schröder, Paul Chan


When it comes to sheer adhesiveness, nothing sticks as immediately and lasting as the melody of a classic pop hit song, a so-called “earworm”. Therefore, the hooks of three catchy tunes were taken and visualised on numerous billboard sites across Hong Kong. Each billboard showed 3M’s sticking power in a unique way – as simple and memorable as the song arising immediately in the viewers mind. The outdoor campaign achieved high public visibility among a broad target demographic, striking a note and creating a good mood with viewers as soon as they became aware of it.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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