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17-04379
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17-04379
Click on image to view high resolution

Siemens Sound Branding

[Corporate Sound Concept]

Client

Siemens AG, Munich, Germany

Design

why do birds GmbH, Berlin, Germany

Managing Director

Alexander Wodrich

Motion Design

Jan Marius Bansche

Music/Sound Design

Johannes Lehniger, Holger Schuhmann

Project Management

Jennifer Stinglwagner

Sound Direction

Leopold Hoepner


The new brand positioning of Siemens is focused more on society and people. The new brand sound follows this new approach mirrored in the brand’s claim “Ingenuity for life”, with “Ingenuity” reflecting the company’s technical expertise and “life” referring to customer benefit. Translating this into sound, the sound identity makes the brand come to life on an emotional level. By “morphing” analogue into digital sounds, the sound identity expresses the change from analogue to digital orientation that has shaped the company as well as the lived reality of its customers and makes it experienceable.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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