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Tribe Rice

[Food Packaging]


Bula Valley Social Enterprise, Taitung City, Taiwan


Holycow Design Studio, Taichung City, Taiwan

Design Team

Jhih-Siang Han, Xiu-Wen Wang

The brand aims to create employment opportunities for indigenous people, to help disadvantaged children with after-school counselling services and to offer a natural rice product without chemical additives as a safe and healthy food on the market. With its design, the packaging provides important information about the product and its production. The simple, stylised illustrations show scenes of aboriginal chanting, mountain landscapes and fields. The dominant colour is a warm gold. It symbolises the original land in which the high-quality cereal grows.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.