18-02189
Click on image to view high resolution
18-02189
Click on image to view high resolution

The 2 Euro T-Shirt – A Social Experiment

[User Experience Design]

Client

Fashion Revolution, Berlin

Design

BBDO Berlin

Art Direction/_Script

Jessica Witt, Michail Paderin

Chief Creative Officer

Wolfgang Schneider

Executive Creative Direction

Jan Harbeck, Michael Schachtner

Production

UNIT9, Berlin

Would people still buy a 2-euro T-shirt if they knew how it was made? To answer this question a T-shirt vending machine was built – but instead of simply dispensing a T-shirt, customers were prompted with a video showing under which miserable working conditions the T-shirt was produced. After watching the video customers could choose whether they actually want to buy the T-shirt or donate the money instead. People overwhelmingly made conscientious decisions, while the experiment itself sparked serious online discussion and major media coverage.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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