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Nike Bootroom (Nike Digital Retail Experience)

[User Interface Design]


NIKE AGS Region, Frankfurt/Main


Demodern GmbH, Hamburg

Art Direction

Florian Gläser

Creative Direction

Alexander El-Meligi

Graphic Design

Kjell Wierig


Christopher Brinkmann

Project Management

Tobias Soffner

Technical Direction

Nico Zimmermann

The Nike Bootroom is part of the Nike Digital Retail Experience, developed to envision a holistic concept and an integrated multichannel strategy. A 65” interactive surface with multitouch functionality has been created that enables employees and customers to experience Nike products in a whole new way. The installation is comprised of product videos, league statistics and comparable shoe data. Availability in terms of size and colour can be detected in real time, using RFID technology in combination with 3D cameras, supporting user interaction.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.