Click on image to view high resolution
Click on image to view high resolution

Homeward Bound

[Brand Design, Visual Identity]


Homeward Bound, Melbourne, Australia


Elmwood, Australia

Account Management

Polly Sands, Amie Eramo

Creative Direction

Antony Simmons

Design Team

Lachlan McDougall, Ania Drozd

Film Direction

Kess Broekman-Dattner, Oh Yeah Wow, Melbourne, Australia

Homeward Bound is a groundbreaking initiative for women in science, culminating in an all-women expedition to Antarctica. The project aims to create a global collaboration of women leaders capable of influencing policy and decision making to determine the future of our planet. The identity re-imagines the traditional symbols for male and female and presents them in collaboration, overcoming preconceived notions of gender and negative stereotyping. The marque itself is hand-drawn – individual and expressive, easily recreated by anyone. It also symbolises the personal commitment and passion among the participants joining the project.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.