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The Good Chocolate

[Food Packaging, Brand Design]


Plant-for-the-Planet, Tutzing, Germany


Leagas Delaney Hamburg, Germany

Creative Direction

Jan Wölfel, Michael Götz, André Hennen

Graphic Design

Daniel Patterson, Joana Pielsticker, Emmelie Unger

Managing Partner

Hermann Waterkamp


Sebastian Weber

This product, initiated by the Plant-for-the-Planet initiative, illustrates how good can be done with chocolate piece by piece. The Good Chocolate breaks away from the typical partitioning of a bar of chocolate because each piece is different in size. The sizes reflect the percentage share of the sales price, which goes to individual aid projects. The child-oriented illustrations on the unusual bars support the message clearly and convey it to young consumers in a simple and efficient way.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.