19-01016
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19-01016
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19-01016
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19-01016
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19-01016
Click on image to view high resolution
19-01016
Click on image to view high resolution
19-01016
Click on image to view high resolution
19-01016
Click on image to view high resolution
19-01016
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What Are You Singing?

[Music Video]

University

National Yunlin University of Science and Technology, Douliou City, Yunlin County

Design

Fang-Rong Chang, Bo-Ren Wang, _Yu-Qian Huang, National Yunlin _University of Science and Technology

Supervising Professor

Chih-Chung Liao, Tay-Jou Lin, Jung Tsao

Liam Kua is a traditional form of ballad singing and spoken-word storytelling, which used to be very popular in Taiwan. The film sequences mainly feature three singers performing Liam Kua, which was often played in the streets. The most common instruments are the yueqin, a lute with an oval or octagonal body, and the daguangxian. Folk tales, gods, legends, and everyday life serve as the source for the contents of this music art form, the texts of which were mostly adlibbed. The animation “What Are You Singing?” is a creative project, a remake of this cultural craft made to attract young people. With the aim of entertaining, the design concept combines television, as an important present-day medium, and Liam Kua, which played a similar role in communicating news and gossip in former times. The television programme was thus adapted to the traditional art form: three musicians talk to each other by singing; everything is accompanied by written messages and elaborately handcrafted background images, which expresses a high degree of inventiveness and originality.

Statement by the jury

This music video is utterly convincing because of its outstandingly refreshing look and enjoyable style, which remains entertaining over the entire length of the clip. The contrast between the characters and the handcrafted elements telling the story is truly humorous and of high quality – just like the contrast between the music, the different graphic styles, and the whole visualisation. Thus, it incorporates an overall excellent approach toward expressing this culture.

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