19-02517
Click on image to view high resolution
19-02517
Click on image to view high resolution
19-02517
Click on image to view high resolution

Like Shadows

[Computer Animation, Corporate Film]

Client

Syntrend, Taipei City

Design

dosomething studio, Taipei City

Chief Choreographer

Ya Ting Chang, Taipei City

Creative Direction/Art Direction

Tsung Hsin Wang, dosomething studio

Film Direction

Jason M Tseng, dosomething studio

Head of Design

Han Chieh Chen, Taipei City

Music/Sound Design

Pongo Peng, Taipei City

Photography

Chung Lun Wu, Taipei City

Production

Cotton, Super Add, Taipei City

Stylist

Six p.m., Taipei City

With the aim of positioning the 3C-oriented department store Syntrend and encouraging people to reflect on consumerism before impulsively purchasing things, 12 huge pillars surround visitors when entering the ground floor. Covered by 16 sections of 60-inch LCD screens, these pillars feature three sets of moving images. Using modern dance choreography, the slit-scan photography technique and slow-motion live action shooting, the films’ themes are “materialism as our shadows”, “ideal lifestyle” and “the mind game of shopping”.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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