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Frankfurt Zoo – Holoquarium

[3D Video]


Frankfurt Zoo, Frankfurt/Main


Leo Burnett Germany, Frankfurt/Main

Art Direction

Hugo Moura, Michael Fluhr

Chief Creative Officer

Andreas Pauli

Creative Direction

Hans-Jürgen Kämmerer

Creative Technology

Viktor Kislovskij

Film Editing

Kai Rossbach

In order to get the aquarium at the Frankfurt Zoo known to more people, this 3D video for mobile devices was created using a technology that brings a traditional print ad to life. All that is needed is a smartphone with a QR code reader and a small piece of detachable plastic film. By bending the film into a pyramid and placing it on the mobile device, a mini-aquarium with its underwater inhabitants appears as a 3D projection when the QR code is scanned. Especially appealing to families with children, the Holoquarium thus gives a little foretaste of what to expect when visiting the aquarium.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.