Client: FUJITSU GENERAL LIMITED, Kawasaki, Japan
3D Video
Frankfurt Zoo – Holoquarium
In order to get the aquarium at the Frankfurt Zoo known to more people, this 3D video for mobile devices was created using a technology that brings a traditional print ad to life. All that is needed is a smartphone with a QR code reader and a small piece of detachable plastic film. By bending the film into a pyramid and placing it on the mobile device, a mini-aquarium with its underwater inhabitants appears as a 3D projection when the QR code is scanned. Especially appealing to families with children, the Holoquarium thus gives a little foretaste of what to expect when visiting the aquarium.
Credits
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Client:Frankfurt Zoo, Frankfurt/Main
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Chief Creative Officer:Andreas Pauli
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Film Editing:Kai Rossbach
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Creative Direction:Hans-Jürgen Kämmerer
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Design:Leo Burnett Germany, Frankfurt/Main
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Creative Technology:Viktor Kislovskij
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Art Direction:Hugo Moura, Michael Fluhr