Volkswagen Passat Alltrack
Volkswagen AG, Wolfsburg
C3 Creative Code and Content GmbH, Berlin
Produced for the online edition of the Volkswagen magazine and to complement its authentic narrative, this film vividly tells the story of fixed-gear bike riders in the mountains, while simultaneously positioning the new Passat Alltrack. The car thus becomes an integral part of the story without being pushed to the foreground. Visually strong scenes with real people are combined with a storyline based on the central theme: a global and profound connection to nature. The film highlights the qualities of the new car model through tangible and life-affirming emotions.