19-03412
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19-03412
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19-03412
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19-03412
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19-03412
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19-03412
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19-03412
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19-03412
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19-03412
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19-03412
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The Promise

[Animated Film]

Client

Compassion Deutschland, Marburg

Design

Bär Tiger Wolf GmbH, Tübingen

Art Direction/Animation

Marc Böttler

Character Animation

Moritz Schneider, Karlsruhe

Concept

Marc Böttler, Theo Eißler

Illustration

Michael Böttler

Music/Sound Design

Gerd Böttler, Berlin

Text

Theo Eißler

An international children’s aid organisation looking for fresh images and a novel approach to get its message across was the starting point for this delightful animated film centred on a valuable “promise”. Kinetic typography acts as the story’s narrator, while providing a stage for the hand-drawn characters to actually experience what is being narrated. Scenic illustrations hint at the characters’ living environment and supplement the key message with important details. Music and sound design underscore the dramatic composition in a playful way.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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