19-03475
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19-03475
Click on image to view high resolution
19-03475
Click on image to view high resolution
19-03475
Click on image to view high resolution

#beckmann

[TV On-Air Design]

Client

beckground tv + Filmproduktion GmbH, Hamburg

Design

Quadrolux – Agentur für Bewegtbild, Mainz

Animation

Konrad Stäblein

Art Direction

Melanie Schmidt

Production

Matthias Kirchmayer

Technical Direction

Marcus Stiehl-Bruch

The concise element of the hashtag symbol is used consequently in all measures of this moving image design, without giving it too much of a playful touch. The specific red colour has a clear signal effect, underlining the topicality of each TV show. A stringent design language for all explanatory 3D animations was developed, as well as specials for social media. Consequently, the design remains unobtrusively in the background, serves as a smooth basis for the transportation of information, but nevertheless gets to the heart of the matter and arouses interest.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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