The UniCredit sound identity was developed to bridge and humanise digital and traditional communication. At its heart lies the “You Are Welcome” brand theme, which serves as a basis for the development of a masterpiece (a container of various customisable music moods), a sound logo and additional sound elements. These can be heard anywhere – from the UEFA Champions League billboards to UniCredit’s online banking apps to local TV spots in all of the company’s markets. In this way, the sound identity serves not only as a bridge between digital and traditional forms of banking, but also as a unifier across national borders.