20-02239
Click on image to view high resolution
20-02239
Click on image to view high resolution

The Sound of Work

[Corporate Sound]

Client

Bundesagentur für Arbeit, Nuremberg

Design

why do birds GmbH, Berlin Kolle Rebbe GmbH, Hamburg

Account Management

Marina Ziegler

Creative Direction

Marc Hässicke, Alexander Hesslein

Executive Creative Direction

Sascha Hanke

Graphic Design

Linda Kapsch

Head of Marketing

Klaus Lukaszczyk

Text

Oscar Engelhardt

“What does work sound like?”, the German Federal Employment Agency asked itself, striving to communicate its brand concept via a new corporate sound. The sound design combines recurring rhythms which refer to the daily structures of work and free melodies which set the idea of professional autonomy to music. The driving groove is inspired by the constant change of work life. The composition suits visual media as well as on-hold or background music. Thus, the government agency presents itself with a modern tune which conveys an inviting atmosphere.

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