20-02977
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20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution
20-02977
Click on image to view high resolution

What We Love

[Commercial Sound]

Client

McDonald’s Deutschland Inc., Munich

Design

Leo Burnett Germany, Frankfurt/Main thjnk ag, Hamburg

Art Direction

Till Rothweiler, Viktor Kislovskij

Creative Direction

Andreas Pauli, Armin Jochum, Jörg Hoffmann

Text

Andreas Daum

This soundtrack is part of a highly popular McDonald’s television commercial on the occasion of Valentine’s Day. In the commercial, two teenagers spend an unforgettable summer together and meet again several years later thanks to a unique fast food order. The balladlike sound with its dominant, soulful vocals reflects and enhances the heart-warming story. Moreover, the sound design effectively implements the aim of the campaign which is to instil a distinct freshness into the brand communication.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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