In 2015, its anniversary year, the Design Zentrum NRW establishes a new distinction: the Red Dot: Brand of the Year. In every competition’s year of the Red Dot Award: Communication Design, there is one brand that creates innovative design solutions in a particularly high degree and convinces the Red Dot jury with various entries. Honoured is design quality and decisiveness in brand management – regardless whether placed on the expertise of external agencies or on the company’s own award-winning communications.
Awards and honorary titles
Receiving a distinction in the Red Dot Award: Communication Design is the deserved appreciation of one’s own performance and at the same time a symbol of the award-winning work’s persuasive power. Besides the distinctions “Red Dot”, “Red Dot: Best of the Best”, “Red Dot: Grand Prix” and “Red Dot: Junior Prize”, the honorary titles “Red Dot: Agency of the Year” and “Red Dot: Brand of the Year” are awarded annually.