Red Dot: Grand Prix 2012
Packaging Design

grafik:plastic

Client:
GRAFIK FACTORY, South Korea

Design:
GRAFIK FACTORY, South Korea / Baik, Jong Yeol

04_2212-1

People buying a pair of glasses don’t expect to see a pair of eyes staring at them when they open the packaging. Yet, all the more reason to have them see just that! That’s at least what Grafik Plastic from South Korea thought when they conceived of their unusual presentation concept. Seeing another face has buyers identifying, or not, with those wearing “their” glasses. Moreover, they also realize how much glasses can change a face. Grafik Factory made a deliberate choice to deliver cheeky packaging design that has buyers looking twice. For the campaign “graphic people:2000 Project,” some 2000 were people photographed. In this way, the firm is charting new territory as regards tactile experience as well as interaction with clients, all in sync with the trend toward holistic branding.

10_audi

Red Dot: Grand Prix 2012
Event Design

11

Red Dot: Grand Prix 2012
Information Design

16

Red Dot: Grand Prix 2012
Interface Design

17

Red Dot: Grand Prix 2012
TV, Film & Cinema

18

Red Dot: Grand Prix 2012
Corporate Films

20

Red Dot: Grand Prix 2012
Mobile & Apps

01_20761

Red Dot: Grand Prix 2012
Corporate Design

02-1206

Red Dot: Grand Prix 2012
Annual Reports

03_2591

Red Dot: Grand Prix 2012
Advertising

04_2212

Red Dot: Grand Prix 2012
Packaging Design

05_1174

Red Dot: Grand Prix 2012
Editorial

06_1581

Red Dot: Grand Prix 2012
Magazines

07_3239

Red Dot: Grand Prix 2012
Typography

08_gp

Red Dot: Grand Prix 2012
Illustrations

09_bisnaf

Red Dot: Grand Prix 2012
Posters