01-00165
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01-00165
Click on image to view high resolution
01-00165
Click on image to view high resolution
01-00165
Click on image to view high resolution

engineering. tomorrow. together.

[Corporate Design]

Client

thyssenkrupp AG, Essen

Design

thjnk / loved, Hamburg

Account Director

Jonathan Sven Amelung, Philipp Stamer

Art Direction

Imke Jurok, Patrick Freund

Creative Direction

Maik Beimdieck

Managing Director

Peter Matz

In the repositioning of the companies Thyssen and Krupp as a diversified industrial group, a new corporate design was developed that reflects the unity of both companies visually with a fresh look that communicates the brand in a visionary way. The design will serve as an ambassador in external and provide identity in internal communication. In particular, the new look is supposed to demonstrate coherence and strength. The logo uses historic signets, the Krupp rings and Thyssen curve, melding them into a contemporary symbol of unity and innovative strength.

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