01-00638
Click on image to view high resolution
01-00638
Click on image to view high resolution
01-00638
Click on image to view high resolution
01-00638
Click on image to view high resolution

Fan Hua

[Corporate Identity]

University

Asia University, Taichung City

Design

Man Zhao, Asia University

Supervising Professor

Ming-Lung Yu

Among the business segments of the Fan Hua Corporation are, for example, book publishing and the online sale of books. The corporate identity reflects this. Its central design element is an expressive logo, consisting of nine vertical, diffusely arranged bars. On the one hand, they bring to mind books on a shelf, on the other hand, the Wi-Fi symbol, which, here, represents the distribution of the cultural aims of the corporation. The design intentionally shows nine bars because the number “nine” is of great significance in Chinese culture.

You want to submit your projects to the Red Dot Design Award? Please enter here.

back