Client: EOS Holding GmbH / EO-CCM, Hamburg, Germany
Corporate Identity
Taking Learning to a Whole New Dimension
With the aim of creating a visual identity that convinces both internally and externally, the Walther Rathenau Technical College is presented as a living cosmos and distinguished as a platform for excellence. The corporate design associates the school’s fields of study: interwoven circuitry alludes to electrical engineering and information technology, while chemical notations hint at chemistry and pharmaceutics. Complexes of form with multilayered symbolism convey a progressive brand image, while the colour concept emphasises the diversity of the school’s educational programme.
Credits
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Client:Walther-Rathenau-Gewerbeschule, Freiburg
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Design:identis GmbH, Freiburg
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Creative Direction:Joseph Pölzelbauer
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Art Direction:Jean Mierecke
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Graphic Design:Joseph Pölzelbauer, Jean Mierecke, Marcel Ermes