Leibniz-Institut für Analytische Wissenschaften – ISAS – e.V., Dortmund
labor b designbüro, Dortmund
Kobayashi Film, Bochum
Hannes Woidich, Dortmund
In view of international competition it is crucial for ISAS to be perceived by students as a modern institute with progressive ideas. Its ageing corporate design therefore has undergone a complete overhaul. The new logo visualises the analytical process itself. At the same time, it represents the institute’s interdisciplinary character. Used with a wide range of media – from the responsive website to the extensive list of templates for business stationery and reporting, as well as a digital information hub for visitors – the new corporate identity enables ISAS to present itself as innovative and a driving force in its field.