01-03269
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01-03269
Click on image to view high resolution
01-03269
Click on image to view high resolution
01-03269
Click on image to view high resolution
01-03269
Click on image to view high resolution

White Christmas

[Corporate Promotion]

Client

Fargo Design GmbH, Hamburg

Design

Fargo Design GmbH, Hamburg

Art Direction

Friedemann Ledendecker

Concept

Lorenz Dietrich, Dominic Nagel

Creative Direction

Lorenz Dietrich

Film Direction

Tim Koenecke

Typography

Julian Zimmerling


Instead of creating another impressive designer Christmas card, Fargo decided to let the well-known Christmas melody White Christmas draw itself. An individually developed device transfers the sound structure of the 7-inch vinyl single via a 0.1 mm ink-pen onto rotating premium fine paper. No manual influence distracts from the beauty of the spiral. The unique Christmas gift represents the corporate design as well as the design philosophy of the studio. The documenting movie has been viewed and shared more than half a million times on social media and several design platforms worldwide.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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