02-00430
Click on image to view high resolution
02-00430
Click on image to view high resolution
02-00430
Click on image to view high resolution
02-00430
Click on image to view high resolution

HaiDiLao Family

[Brand Design]

Client

HaiDiLao, Beijing

Design

HaiDiLao, Brand Management Department, Beijing

Creative Direction

Bamboo Huan

Design Direction

Camidi Liu

Graphic Design

Danyan Zhao

With its 22 years of experience, HaiDiLao Hot Pot, one of the biggest catering brands in mainland China, sets standards in the industry and is well-known for its excellent services. In order to stand out from other competitors and to emphasise its advantages, a new brand design, visualising the new slogan “Service is Kung Fu”, was launched. In the Chinese language Kung Fu has two meanings. Besides fighting skills it also refers to a good basis, which requires time and patience to establish. Derived from its house specials, a series of vivid Kung Fu mascots, wearing the HaiDiLao uniform, were created to bring this idea to life.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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