02-00462
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02-00462
Click on image to view high resolution
02-00462
Click on image to view high resolution
02-00462
Click on image to view high resolution
02-00462
Click on image to view high resolution

City Herbs

[Brand Identity, Brand Design]

Client

FECO Biotechnology Co., Ltd., Taipei City

Design

Fengworks Design Office, Taipei City

Art Direction

Akasha Wan-Ling Tseng

Creative Direction

Mark Wei-Tang Feng

Graphic Design

Akasha Wan-Ling Tseng, Mark Wei-Tang Feng

Strategic Planning

Amy Ting-Yin Cheng

Text

Eric Yong-Chuan Chen, Fay Shih-Ke Huang

City Herbs is a new brand established by a professional biotechnology research team which has launched a line of products containing the essences of hundreds of herbs. The idea of the logo design was inspired by the Chinese character “FU”, which is also part of the brand name. This character is surrounded by a circle which looks like a classic round Chinese window and symbolises the opening of a window to the human body. On closer inspection, customers will discover interesting details in the logo such as the images of a test tube, a magnifying glass and genetic codes. The dominant colours of black and light green represent the brand spirit, which is based on extracting the essences from all herbs and aims at nourishing the individual.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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