02-00506
Click on image to view high resolution
02-00506
Click on image to view high resolution

BOADSER USING

[Brand Design]

Client

BOADSER USING

Design

Kuo Zhang, Beijing

Creative Direction

Hui Liang

Customer Advisory Service

Qingxu Zhang

BSU is a designer shop for clothing which focuses on a slim, modern and widely diverse business model. This is also expressed by the brand design, which is, on purpose, kept simple. The brand name is presented in an abbreviated form; its three letters, however, draw attention due to their individual, abstract design. Furthermore, they communicate the style of the fashion being offered, which is characterised, on the one hand, by simplicity and, on the other hand, by variety.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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