02-00598
Click on image to view high resolution
02-00598
Click on image to view high resolution
02-00598
Click on image to view high resolution
02-00598
Click on image to view high resolution

Marché Mövenpick

[Brand Identity]

Client

Marché International, Kemptthal

Design

Process, Zurich

Account Management

Julia Wieler

Creative Direction

Fabian Bertschinger

Graphic Design

Séverine Telley, Sandra Scheffknecht

Strategic Planning

Martin Fawer, Elmar Müller

With new culinary creations, its own brand communications and a standalone corporate identity, the relaunch of Marché Mövenpick was created for the target group of an urban population. Its brand design is all about enjoyment and sophistication. The new logo is minimalist and refined, and comes in a fresh and light green. Drawn by the Swedish artist Klas Herbert, the illustrations, which are strong iconic elements of recognition, highlight the company’s values and give the brand a playful urban touch. The atmosphere of the images highlights the freshness of the food and the warmth of the restaurant.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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